Launch of Innovative New Advertising Platform Footar
As many of you would know, around this time last year I was invited to take on the role of Managing Director of The Swish Group Limited (ASX:SWG).
Since accepting the role I, along with the board of directors and senior management have been busy for the early part restructuring the company and getting it re-listed.
Since re-listing in May 2010, the key focus has been on developing the online advertising parts of our business and a range of new technologies.
Today the company was pleased to announce the official launch of the first of these technologies into the marketplace, an innovative new online advertising platform called Footar (short for ‘Footer Toolbar’).
Footar is the first of 3 new advertising platforms the Company is launching over the coming months.
Footar is a fully customisable ‘digital’ search, content and advertising delivery platform that is launched via java-script, and anchored to the base of a web browser by a technique known as ‘absolute positioning’.
More information on the launch and the full market release can be found on The Swish Group’s ASX profile.
Posted by Whodeani on 12/01 at 10:30 AM