From the Whodeani Blog

18 May 2011

Resignation from AdEffective

Yesterday, it was announced to the Australian Securities Exchange (ASX) that I have resigned from my role as Managing Director of AdEffective Limited. The full release can be downloaded from the ASX website here. As the announcement states, I have resigned from my role with AdEffective to focus on on

04 Feb 2011

AdEffective Launches Domain Name Monetisation Platform, Yieldom

Yesterday, AdEffective Limited launched the second of its three major online advertising platforms, Yieldom. Yieldom is a new online advertising platform for managing, monetising and reporting on parked domain names and domain portfolios. It combines detailed reporting with ‘best of breed’ monetization sources – including AdEffective’s recently launched Footar platform.

27 Jan 2011

ADEFFECTIVE INVESTOR PRESENTATION - MANAGING DIRECTOR’S ADDRESS

With the 2010 calendar year now complete, I thought it appropriate to provide the market with an update on the performance of AdEffective over the past year, our tracking for our operational business and most importantly, an overview of the exciting opportunities ahead for the 2011 calendar year.In 1999 the Company made

13 Dec 2010

Swish Group Limited Now AdEffective Limited (ABN)

A short post to let you know that The Swish Group has successfully changed it's name and stock code AdEffective Limited.From today, AdEffective Limited will be listed on the Australian Securities Exchange via the new code ABN.You can find the AdEffective profile on the ASX here...http://asx

01 Dec 2010

Launch of Innovative New Advertising Platform Footar

As many of you would know, around this time last year I was invited to take on the role of Managing Director of The Swish Group Limited (ASX:SWG).Since accepting the role I, along with the board of directors and senior management have been busy for the early part