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    <title>Blog</title>
    <link>http://whodeani/index.php/site/blog/</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>dean.jones@whodeani.com</dc:creator>
    <dc:rights>Copyright 2010</dc:rights>
    <dc:date>2010-03-09T02:29:39+00:00</dc:date>
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    <item>
      <title>50 Songs in 50 Weeks aka the ‘Final Five’</title>
      <link>http://www.whodeani.com/site/50_songs_in_50_weeks_aka_the_final_five/</link>
      <guid>http://www.whodeani.com/site/50_songs_in_50_weeks_aka_the_final_five/#When:02:29:39Z</guid>
      <description>{summary}Whodeani, aka yours truly, has caught a case of the &amp;lsquo;muso&amp;rsquo; bug.
Those close to me would know that I have long harboured a desire to be more involved in the music business, less so from a performance perspective and more to with the whole creative process bringing musical ideas from just that, &amp;lsquo;ideas&amp;rsquo;, through to being released commercially.Back in the mid 90&amp;rsquo;s I was heavily involved in the nightclub industry moving from being a DJ to then designing and managing a very popular nightclub in the Eastern Suburbs of Melbourne known as Jooce. As outlined in an earlier post (Anatomy of a Hit), I got together with a couple of friends of mine and created a jingle for this nightclub that was then turned into a full length club track that was quite popular in its day (climbing to the top of the club charts and breaking the regular top 50 here in Australia.)Since then my musical aspirations have taken a back seat to more &amp;lsquo;regular&amp;rsquo; pursuits. That was until mid last year when I was &amp;lsquo;inspired&amp;rsquo; to bring to market a track called &amp;lsquo;Tweet Me&amp;rsquo;, a track originally called &amp;lsquo;Release Me&amp;rsquo; and created with some friends back in the mid 90&amp;rsquo;s. http://blog.whodeani.com/tweet&#45;me&#45;by&#45;whodeaniThe release of Tweet Me was a lot of fun, enough so that I have decided to significantly expand my musical aspirations &amp;lsquo;and&amp;rsquo; output with a project called &amp;rsquo;50 songs in 50 weeks&amp;rsquo; (or as a good friend of mine refers to it&amp;hellip; &amp;lsquo;The Final 5&amp;rsquo;.)As the project name &amp;rsquo;50 tracks in 50 weeks&amp;rsquo; suggests, my aim here is to produce 50 &amp;lsquo;release ready&amp;rsquo; tracks in 50 weeks&amp;hellip; ie 1 track per week for the next 50 weeks.The inspiration behind this concept of &amp;rsquo;50 Songs in 50 Weeks&amp;rsquo; comes from Stock Aitken Waterman, the UK song writing and record producing trio made up of Mike Stock, Matt Aitken and Pete Waterman.With great success during the mid to late 1980s and early 1990s the three are considered to be one of the most successful song writing and producing partnerships of all time, scoring more than 100 UK top 40 hits, selling 40 million records and earning an estimated $103.78 million (source: Wikipedia).Their standard method for creating the music was to first write the songs, next they would record the music with extensive use of synthesizers, drum machines and sequencers and then finally bring in a singer solely to record the vocal track.Their remarkable &amp;lsquo;production line&#45;like&amp;rsquo; output and similar song structures had the trio being referred to as the &quot;hit factory&quot;.My thinking is to &amp;lsquo;2.0&amp;rsquo; their model using todays relatively inexpensive music recording and production technologies &amp;lsquo;and&amp;rsquo; potential global exposure via Social Media.I&amp;rsquo;ve teamed up with Paul Brandoli (from Psyked) who I met through his work as producer/arranger on the Tweet Me project. Since Tweet Me, Paul and I have worked on 2 more tracks and are about to start a 3rd.Am extremely happy with his work and more importantly how we are working together on these new tracks. Enough so that I have committed to have Paul work as producer/arranger and sometimes &amp;lsquo;writer&amp;rsquo; on all tracks in the project.We&amp;rsquo;ll notify you as the magical tracks come to life week by week and from time to time release snippets of the tracks we are working on. Exciting times.</description>
      <dc:subject></dc:subject>
      <dc:date>2010-03-09T02:29:39+00:00</dc:date>
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    <item>
      <title>Remix the Drink</title>
      <link>http://www.whodeani.com/site/remix_the_drink/</link>
      <guid>http://www.whodeani.com/site/remix_the_drink/#When:00:18:55Z</guid>
      <description>{summary}An artist takes a song&amp;hellip; re&#45;develops it&amp;hellip; and you have a remix.
Whodeani takes a standard drink&amp;hellip; re&#45;invents it&amp;hellip; and ends up with something pretty cool.
In 2002, Dean thought, &amp;ldquo;surely its time for another cool gimmicky alcoholic beverage to hit the market&amp;hellip;&amp;rdquo; Remix was his gem of an idea.&amp;nbsp;
&amp;ldquo;Shake it and break it&amp;rdquo;, no he was not writing a one hit wonder hip&#45;hop song, this is the gimmick behind Remix.&amp;nbsp;
Remix is an idea that brings some pizzazz to your standard pre&#45;mixed cocktails.&amp;nbsp; The base of the drink is vodka &amp;amp; soda and the smaller top portion of the bottle is flavoured with fresh juice i.e. Cranberry.&amp;nbsp; Simply shake the bottle causing the membrane holding the flavour to break and distribute through the alcohol mix.&amp;nbsp;
Enthused by his idea, Dean had the concept (see below) drawn up by a graphic designer.

If you know Dean Jones like I know &amp;lsquo;Dean Jones&amp;rsquo;, you&amp;rsquo;ll know that unless he&amp;rsquo;s detoxing&amp;hellip; he consumes a lot of soda.&amp;nbsp; But it&amp;rsquo;s Coke Zero or Sprite Zero, so it&amp;rsquo;s healthy right?&amp;nbsp; Yeah right!
Anyway my point here is he loves his soda beverages hence all the ideas that revolve around them 
In 2003 DJ dreamt up &amp;lsquo;8 Ball&amp;rsquo;. The idea being to take a base flavor alcoholic/non&#45;alcoholic drink (such as lemonade) in a standard 375ml bottle, but with a twist. Each bottle &amp;lsquo;lid&amp;rsquo; has a flavour ball hidden inside it. The reason it is called &amp;lsquo;8 Ball&amp;rsquo; (aside from being a reference to pub pool) is that there are 8 flavors: Strawberry, Lemon/Lime, Orange, Blueberry, Etc, &amp;amp; Cola (the black ball).
The game element comes from the server of the drink &#45; if the black ball drops into the drink, the drink is free or a prize is awarded (a 1 in 8 chance).
Fast forward to the year 2009&amp;hellip; and Berocca has introduced their new on the go version &amp;lsquo;Twist N Go&amp;rsquo;.&amp;nbsp; A very similar concept to DJ&amp;rsquo;s &amp;lsquo;Remix&amp;rsquo; and &amp;lsquo;8 ball&amp;rsquo; ideas.
The moral of the story folks&amp;hellip; is simply that Dean is a visionary.&amp;nbsp; He envisioned it before its physical conception.&amp;nbsp;
In this case though, one mans idea is another mans money maker when not acted upon.
So in my Bossman&amp;rsquo;s famous words I&amp;rsquo;ll end this post by quoting him &amp;ldquo;well you snooze&amp;hellip; You lose&amp;rdquo;.&amp;nbsp;</description>
      <dc:subject></dc:subject>
      <dc:date>2010-02-10T00:18:55+00:00</dc:date>
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    <item>
      <title>Midem 2010, Cannes France</title>
      <link>http://www.whodeani.com/site/midem_2010_cannes_france/</link>
      <guid>http://www.whodeani.com/site/midem_2010_cannes_france/#When:01:06:04Z</guid>
      <description>{summary}Bonjour mon nom est Dean Jones&amp;hellip; Vous pouvoir me dirige &amp;agrave; la barre la plus proche s&#39;il vous plait?
Well I haven&amp;rsquo;t quite managed to fit learning French into my hectic schedule (www.freetranslation.com) so my polished English will have to do at the Midem conference 2010 in Cannes.
Midem (short for March&amp;eacute; International du Disque et de l&#39;Edition Musicale) is the world&amp;rsquo;s largest trade show for the independent music sector.
Since 1967 Midem has been held annually at the Palais des Festivals in Cannes, France.
To give you an idea of it&amp;rsquo;s scale Midem 2008 was attended by 9,093 delegates from 4,545 companies (of these 2,233 had stands or pavilions of their own) and 482 journalists, from a total of 88 countries.
With my return to music production and also my recently appointed position of Managing Director for Swish Group Ltd, Midem will be an invaluable networking opportunity.
For Swish I hope to meet digital music businesses that are looking to have their products/services represented in the Australian and South East Asian regions.
An extensive conference schedule providing 5 days of back&#45;to&#45;back keynotes, seminars and tradeshow, it&amp;rsquo;s set to be a very busy trip.
If you&amp;rsquo;re reading this and have plans to attend Midem 2010, drop me a line and let me know.&amp;nbsp; Lindy is in the process of scheduling meetings on my behalf in between the many keynotes and networking op&amp;rsquo;s I plan to attend.
Avoir un grand jour!</description>
      <dc:subject></dc:subject>
      <dc:date>2010-01-19T01:06:04+00:00</dc:date>
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    <item>
      <title>Merry Christmas from Whodeani</title>
      <link>http://www.whodeani.com/site/merry_christmas_from_whodeani/</link>
      <guid>http://www.whodeani.com/site/merry_christmas_from_whodeani/#When:01:40:32Z</guid>
      <description>{summary}Is it really that time of year again&amp;hellip;?With projects as varied as the contents of Santa&amp;rsquo;s sack, 2009 has been a very productive year.This year Whodeani has managed to somewhat live out his dream of becoming a rock star with his first commercial musical release in around 15 years titled &amp;lsquo;Tweet Me&amp;rsquo;.







Dean has re&#45;discovered his passion for music so in 2010 expect to see some more Whodeani tunes come to life including a 2nd single due for release February/March 2010 and &#39;hopefully&#39; an album which he has half written and expects to complete over the Festive Break.On the movie front, the film Dean is producing and co&#45;writing has made some steady progress this year. With completion of the story due early 2010, fingers crossed the movie will shoot mid next year for a late 2010 release.In other Whodeani news the printed version of the Better Sports Pocket Golf Guides was released to retail late in the year so you may notice them popping up on the counter tops of Golf Clubs and various stockist around Australia. The iTunes version of the guide is also quite popular and if you haven&#39;t downloaded it as yet, head over to iTunes now, it&#39;s available for free http://itunes.apple.com/au/app/golf&#45;guide/id305594968The Marketing e&#45;Book, written by Dean along with co&#45;writers Richard Mataska and Tim Giles, is nearing completion and will be available 2010.On the corporate front, yesterday it was announced on the Australian Stock Exchange that agreement had been reached to recapatilise The Swish Group (ASX:SWG) and that Dean is as of now the companies new Managing Director. Damian London, a long standing partner in many of Dean&#39;s ventures, also joined the board of the company.Lastly, Dean has recently invested in a stealth start&#45;up company by the name of HotShot Media based out of the US. We could tell you what it&#39;s about... but it wouldn&#39;t be stealth then would it. Watch this space in the New Year.For Whodeani in 2010 there will never be a dull moment. The New Year is shaping up to be a biggie creatively, personally and corporately. &amp;nbsp;Merry Christmas and we say cheers to much success, good times and great health for you all in 2010.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-12-18T01:40:32+00:00</dc:date>
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    <item>
      <title>Whodeani Launches Realtimr</title>
      <link>http://www.whodeani.com/site/whodeani_launches_realtimr/</link>
      <guid>http://www.whodeani.com/site/whodeani_launches_realtimr/#When:03:13:14Z</guid>
      <description>{summary}Earlier this year, we launched Realtime Search, a simple site that allows you to search in real time for what Australians are currently saying about any topic. You can find the original blog post here.
With the success of Realtime Search, we&amp;rsquo;re excited to announce the launch of the larger global version, Realtimr.
Realtimr provides global realtime search results that can then be filtered down to a specific country or even a suburb/city.
Realtimr provides search results of what people are saying right this minute about any given topic.&amp;nbsp; An invaluable tool to track ground breaking current affairs as they unfold or search for unbiased opinions on the latest movie, book or music release.

(Image above shows &amp;lsquo;global&amp;rsquo; realtime results for the search term &amp;lsquo;Whodeani&amp;rsquo;.)
We invite you to stop by, try it out and as always your feedback is welcome.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-11-19T03:13:14+00:00</dc:date>
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    <item>
      <title>Whodeani has an idea&#8230;</title>
      <link>http://www.whodeani.com/site/whodeani_has_an_idea/</link>
      <guid>http://www.whodeani.com/site/whodeani_has_an_idea/#When:01:02:15Z</guid>
      <description>{summary}Actually Whodeani has hundreds, maybe thousands of ideas and I&amp;rsquo;m the lucky one who gets bombarded with them daily.
Some ideas are genius. Some are hilarious.&amp;nbsp; And some are well&amp;hellip; Some are just a reflection of the weird and wonderful world of Whodeani&amp;hellip; I often need to get inside his head to understand him, so I can say this and not be fearful of losing my job 
If you&amp;rsquo;ve stopped by the Whodeani site you&amp;rsquo;ve had a taste of the often hard to &amp;lsquo;put into words&amp;rsquo; world of Dean Jones.&amp;nbsp;
If you haven&amp;rsquo;t checked out the site, hurry up, it&amp;rsquo;s almost Christmas so you should head there right now.
The idea behind the Idea&amp;rsquo;s Book was to showcase and put some of Dean&amp;rsquo;s idea&amp;rsquo;s out there.&amp;nbsp; A point of difference, a point of controversy, it adds some spice to the common Entrepreneurs websites you may come across.&amp;nbsp;
As I am the filter of these ideas, there are some strict guidelines around what I will and won&amp;rsquo;t publish.&amp;nbsp; The so called &amp;lsquo;genius&amp;rsquo; ideas (and he has an absolute doozy &amp;lsquo;beer&amp;rsquo; idea) I keep closely guarded, to some day run away with, make millions and purchase my custom white on white Maserati (a girl can dream). Whereas the amusing and weird I&amp;rsquo;ll happily share with you all.&amp;nbsp; Scrutiny and criticism is welcomed as long as you can make us laugh out loud or maybe provide an alternative point of view.
And because I love to stroke my Bossman&amp;rsquo;s ego, I&amp;rsquo;ll sometimes publish ideas that &amp;lsquo;he&amp;rsquo; came up with before &amp;lsquo;someone&amp;rsquo; took it to the market and made it what it is today. (Check the date markings for each idea to see when they were originally created.)
So I open the vault and bring to you the latest round of Whodeani ideas&amp;hellip;
At the top of the list I introduce the concept of &amp;lsquo;Onedoms&amp;rsquo; (yes, that&amp;rsquo;s a one handed condom to avoid timely interruptions).&amp;nbsp; An ingenious idea that both men and women could be thankful for&amp;hellip;
The &amp;lsquo;Next Generation Medical Bracelet/Jewellery&amp;rsquo; is a new school take on the traditional medical bracelet.&amp;nbsp; It transforms into a world of knowledge of the wearer in an easy to access and read format by designing a USB device into the bracelet or necklace.
I often think pampered pooches are treated better then human beings.&amp;nbsp; I know of pug dog that only eats Osso Buco (any other meat is frowned upon) and Magnum ice cream for special treats.&amp;nbsp; I once tried to feed him a McDonalds chicken nugget only to receive his snout in the air of disapproval.&amp;nbsp; So this idea of Dean&amp;rsquo;s would be ideal for the pooch elitist of this world&amp;hellip; Recyclable, disposable &amp;lsquo;Dog Water Bowls&amp;rsquo; conveniently packed in a batch of 7.&amp;nbsp; A pooch on parade cannot just drink from any old water outlet.
For those of you who have never had a beer with Dean, you won&amp;rsquo;t know that he is a serial label un&#45;dresser.&amp;nbsp; Read into that what you please. So it was only natural that he came up with the &amp;lsquo;Removable Beer Labels&amp;rsquo; idea using the back as a space for special promotions and competitions, cross advertising, marketing messages &#45; what ever you like. The possibilities are endless.
Last&amp;hellip; Well that&amp;rsquo;s not entirely true as there will never be an end to his ideas&amp;hellip; Is the &amp;lsquo;Pen Shaped Perfume for Men&amp;rsquo;.&amp;nbsp; Not everyman can confidently carry the &amp;lsquo;man bag&amp;rsquo; and more and more men are taking on womanly practices.&amp;nbsp; Running from meeting to meeting a man needs to spritz and refresh just as much a woman right?&amp;nbsp; Slide one of these babies into the inside of your suit jacket and you&amp;rsquo;re sorted.&amp;nbsp; Just remember its contents before you pull it out to sign that all&#45;important contract and seal the deal.
Sharing is caring and I hope you&amp;rsquo;ve enjoyed the latest offerings of Whodeani&amp;rsquo;s ideas.&amp;nbsp; Always a delight to hear your thoughts so drop us a comment.&amp;nbsp;
But wait there&amp;rsquo;s more&amp;hellip; Well next month that is.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-11-11T01:02:15+00:00</dc:date>
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    <item>
      <title>Tweet Me With Your Love&#8230;</title>
      <link>http://www.whodeani.com/site/tweet_me_with_your_love/</link>
      <guid>http://www.whodeani.com/site/tweet_me_with_your_love/#When:04:25:51Z</guid>
      <description>{summary}And I will follow you ... Once this tune enters your head you&#39;ll be singing it in your sleep.
Whodeani is at it again and this time he&#39;s returned to his favored roots of music production.
Many moons ago Mr. Dean Jones, the brains behind the Whodeani brand, was a popular Melbourne DJ who dabbled in writing and producing music.&amp;nbsp; He even had a hit song on the Australian Dance Music charts titled Deuce by Cleva Cleva (http://blog.whodeani.com/anatomy&#45;of&#45;a&#45;hit).
Fast track to 2009 when Dean gets an itch he just can&#39;t ignore, not the type he needed a doctor for (or exotic creams), but the type he scratched and in return creatively came alive again.
It is fair to say Dean is Twitter obsessed, true story.&amp;nbsp; But so much so that he wrote a Twitter Song (or at least one loosely about the hugely popular social media platform)?&amp;nbsp; Well the story goes a little something like this.
Back in time around 1995, Dean and a couple of friends wrote a song called &amp;lsquo;Release Me&amp;rsquo;.&amp;nbsp; On a recent reason trip to Bali this song popped into his head and instead of hearing &amp;lsquo;Release Me&amp;rsquo; he heard &amp;lsquo;Tweet Me&amp;rsquo; (It helped that one of the lines from the original song was &amp;lsquo;I will follow you&amp;hellip;&amp;rsquo;.)&amp;nbsp; Mmmm&amp;hellip;.. Simply the effects of too much Twitter time or could it be a hit in the making?
The &amp;lsquo;Tweet Me&amp;rsquo; Song is an up&#45;tempo dance number that combines current progressive trance sounds with radio friendly pop sensibilities and catchy lyrics that will have you singing along in no time.
The track will officially launch and be available on iTunes October 17.&amp;nbsp; However, in the meantime you must check out the official music video below...








&amp;lsquo;Tweet Me&amp;rsquo; was always set to be more than just a basic song release.&amp;nbsp; It has been created as an interactive piece that we invite you the viewer to become a part of and give your music producing skills a workout.
Stop by www.tweetmesong.com, we&#39;ve provided all of the elements for you to work with to create your very own version of the Tweet Me song, whether it be a basic edit, mash up or remix.
Keen also to make contact with budding music video directors to provide short video bites that we can potentially construct future video clips from.&amp;nbsp;
Know someone?&amp;nbsp; You are that someone?&amp;nbsp; We&amp;rsquo;d love to hear from you.
In the meantime if you like what you see and hear become a fan of ours on Facebook http://www.facebook.com/pages/Whodeani/134984842652</description>
      <dc:subject></dc:subject>
      <dc:date>2009-10-15T04:25:51+00:00</dc:date>
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    <item>
      <title>It&#8217;s Live&#8230; Whodeani v2</title>
      <link>http://www.whodeani.com/site/its_live..._whodeani_v2/</link>
      <guid>http://www.whodeani.com/site/its_live..._whodeani_v2/#When:17:17:46Z</guid>
      <description>{summary}Some of the mystery that surrounds the Whodeani brand will be uncovered today with the launch of the official Whodeani website.
It&amp;rsquo;s live and it&amp;rsquo;s exciting.
You may have asked yourself at one time or another &amp;ldquo;what is it that Whodeani actually does?&amp;rdquo;&amp;nbsp; Or simply &amp;ldquo;what is it that Dean actually does?&amp;rdquo; (I find myself asking this very question on occasion.)
We could answer and say that there isn&amp;rsquo;t much Whodeani or Dean hasn&amp;rsquo;t done or won&amp;rsquo;t do.&amp;nbsp;
The Whodeani brand as you may know is the essence both personally and professionally of it&amp;rsquo;s creator Dean Jones, a &amp;lsquo;Genuine Entrepreneur&amp;rsquo;.
Whodeani as you&amp;rsquo;ll come to learn has no limitations.&amp;nbsp; It is as broad as Dean&amp;rsquo;s imagination&amp;hellip; and that&amp;rsquo;s limitless.
The Whodeani site invites you to enter a world out of the ordinary. Dean Jones is not your common entrepreneur.
Inspired by the &amp;lsquo;old world&amp;rsquo; aesthetic of steam punk and the likes, the site takes you on a journey through Whodeani&amp;rsquo;s world.
You&amp;rsquo;ll learn how Whodeani acts as an outlet and umbrella to house his many and varied projects.&amp;nbsp; Keep up to date with what&amp;rsquo;s happening within Whodeani through the Take A Chance section of the site.
Enjoy interactive areas such as the Ideas section, within which Dean invites you to view, discuss and potentially work with him on some of his personal ideas.&amp;nbsp; Here you&amp;rsquo;ll sense Dean&amp;rsquo;s entrepreneurial tendencies from an early age with some of these ideas dating back many years.
Find inspiration through Whodeani via varied sources Dean has personally chosen to share and if you haven&amp;rsquo;t already subscribed to his popular Blog.&amp;nbsp;
Could it be you need some guidance to take your start up business or idea to the next level?&amp;nbsp; You may find it here at Start Me Up.
Dean is often viewed with an air of mystique. Many have wondered where and how he started out.&amp;nbsp; Get to know him and learn about his exciting, proven track record of business success through the detailed Who Is Dean section.&amp;nbsp;
Maybe there is an opportunity you see being a great fit for Whodeani. Connect Up will give you an overview of how Dean can potentially work with you.
Visit Whodeani to make Contact with Dean, be it to introduce yourself, seek advice on a project or even ask for a date (true)&amp;hellip; discreetly added by yours truly, Entrepreneurs Assistant Extraordinaire.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-10-07T17:17:46+00:00</dc:date>
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    <item>
      <title>Anatomy of a Hit &#45; 1 Year Later</title>
      <link>http://www.whodeani.com/site/anatomy_of_a_hit_-_1_year_later/</link>
      <guid>http://www.whodeani.com/site/anatomy_of_a_hit_-_1_year_later/#When:21:52:14Z</guid>
      <description>{summary}Some time back I wrote a blog post titled, &#39;Anatomy of a Hit&#39; (the original post can be found here.)

In that post I talked about my dabbling in music during the mid 90&#39;s culminating in a minor dance hit that I co&#45;wrote with friends Ivan Gough (of TV Rock fame) and Andrew Harpur.
I also announced my intention to try and write a hit record over the next 12 months (the blog post was written July 2008.)
Subsequent to that post I bought a &#39;proper&#39; electronic piano (a Roland FP&#45;7) complete with ultra realistic sounds and fully weighted keys.
I also signed up for lessons with a local professional.
Regrettably, while my tutor was brilliant and extremely patient (Jenny Ford from Melbourne School of Music) it turned out I was not the ideal student. The combination of my regular and lengthy traveling OS with a very busy schedule meant I wasn&#39;t able to dedicate the necessary time both to the lessons and &#39;daily&#39; practice.
All is not lost on the learning front however as I wont be traveling OS as much in the near future and I will shortly be moving near Melbourne&#39;s CBD (further reducing daily travel in and out of the city). I also now have a brilliant EA working with me (@lindywaldeck) to free up even more time meaning I&#39;ve ran out of excuses.&amp;nbsp;
I will re&#45;commence lessons in some form (am considering trying the interactive lessons included within the new version of Garageband) in the coming weeks, fingers crossed.
Follow me on Twitter @whodeani
The thrust of my &#39;Anatomy of a Hit&#39; post was that I would try and write/produce a hit record over the year following that post.
Its a little over a year since I wrote that post and I &#39;may&#39; be onto something, albeit a fair way away from what I had originally intended.
My original plan was to take a track that had been bouncing around in my head at the time and try and turn said track into a professionally recording for &#39;hopeful&#39; release commercially through a record label.
To do that, and mindful of the complexity of the track that I was wanting to do, I felt I had to learn piano in order to have the necessary skills to play then record the song.
Around 3 &#45; 4 months ago I was thinking about a song I had written with 2 friends in the mid 90&#39;s and an &#39;idea&#39; sprung to mind as to how that song could be re&#45;worked thematically for &#39;now&#39; and brought up to date musically also.
I don&#39;t want to give too much away at this stage, suffice to say that the song is about Love in the age of Social Media.
Over the past few months I have worked with one of the original song writers to re&#45;tool the lyrics along the new &#39;theme&#39;. I have also worked with 2 professional producers/muso&#39;s to help bring the track into 2009 and give it the polish and finish necessary for a global, commercial release.
Am currently in the middle of working through the agreement for its release and am also working on a video clip.
Am planning on releasing the track on iTunes and other platforms mid October and will provide a more detailed update via this blog in the lead up to its release.</description>
      <dc:subject></dc:subject>
      <dc:date>2009-09-08T21:52:14+00:00</dc:date>
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    <item>
      <title>Twitter De&#45;mystified</title>
      <link>http://www.whodeani.com/site/twitter_de-mystified/</link>
      <guid>http://www.whodeani.com/site/twitter_de-mystified/#When:23:18:42Z</guid>
      <description>{summary}Guest post by my brilliant EA, Lindy Waldeck.
Followers, re&#45;tweet, flushing, symbols like # and @. If you haven&amp;rsquo;t familiarized yourself with the phenomenon that is Twitter, it can be tweeping confusing!
Brainstorming blog post ideas, DJ (a.k.a Dean Jones, a.k.a My Bossman) suggested we tackle the topic &amp;ldquo;Twitter De&#45;mystified&amp;rdquo;. &amp;nbsp;
I say &amp;ldquo;Perfect, you can write that with your eyes closed Twitterdeani&amp;rdquo;. You must know by now that Dean is Twitter obsessed.
Wrong! Dean had in mind that this post was to be my glory and my time to finally learn all that lays beneath Twitter&amp;hellip; against my will  &amp;nbsp;
I am indeed a Twitter user, however I&amp;rsquo;d call myself more of a casual tweeter. Strange I know, given that my boss is just about preaching Twitter is set to take over the world.
I&amp;rsquo;m no expert on the inner workings of Twitter so I set about researching and getting to know the business model that is making some serious waves in the Social Media space. Yes, I&amp;rsquo;m getting paid to play with Twitter, life is good and I won&amp;rsquo;t complain.
Twitter is &amp;lsquo;basic&amp;rsquo;, there is not much to it. Ok, but how is something so simple confusing to so many? &amp;nbsp;
For those of you not completely tweet savvy, read on as I &amp;lsquo;De&#45;mystify Twitter&amp;rsquo;.
Tweet Tweet it&amp;rsquo;s all about the Tweet! 
This term is used for the messages/updates (short and sweet with a maximum of 140 characters) that you type into your &amp;lsquo;what are you doing right now&amp;rsquo; box at the top of your Twitter home page. You can also Tweet via a mobile phone or a 3rd party Twitter client.   Within this Twitter update you can add a photo, reference a particular site or even a video by simply pasting a link. And given that Twitter updates are kind of &amp;lsquo;tight&amp;rsquo; for space the &amp;lsquo;shorten link&amp;rsquo; button will reduce your URL characters to allow for more text.&amp;nbsp;

Think of Facebook and updating your status (but slightly different.) &amp;nbsp;A &amp;lsquo;tweet&amp;rsquo; is Similar to a txt message except your txt is sent free of charge and can reach all of your followers in one message (3 million plus if you&amp;rsquo;re Ashton Kutcher or a whooping 78 followers if you&amp;rsquo;re @LindyWaldeck).
So as you could imagine, quite powerful if you&amp;rsquo;re marketing a business or even yourself.
So what is a Follower?
Twitter is a following game. Follow me and I &amp;lsquo;may&amp;rsquo; follow you (reminds me of a song actually, more on that some other time).   Social Media sites like Facebook and MySpace use the term &amp;lsquo;friend request&amp;rsquo; and Twitter uses &amp;lsquo;follower&amp;rsquo;. There are differences as Twitter is public (unless you choose to protect the page) and Facebook is quite restricted &amp;lsquo;usually&amp;rsquo; to being viewed by your friends and your immediate network.
A person following me will see my updates displayed on their Twitter home page amongst all the other people they follow.
You see, the great thing with Twitter is that you don&amp;rsquo;t actually have to have friends to have friends if you know what I mean. Total random people will follow you and in turn make you feel special.&amp;nbsp;
My preference is to follow celebrities as I find it intriguing that they choose to put certain parts of their life on display. I follow a few friends and occasionally a random hot man I might stalk.
And what is this &amp;lsquo;@&amp;rsquo; business?
This one confused me early on in my Twitter discovery. The @ symbol is used in front of a user name. If you place the @ symbol in front of a user name this will tag and get the attention of that user. For example if I want DJ to see what I&amp;rsquo;ve written or include him I&amp;rsquo;ll simply type @whodeani (Whodeani being his username) followed by my message.

This message will show up in his chain of updates (as he is following him). Whodeani will also be able to see this update by clicking on @whodeani on the right hand side of his page. In my case, @lindywaldeck is where I find messages from my many admirers. &amp;nbsp;It&amp;rsquo;s also a handy tool to check if you&amp;rsquo;ve missed any action directed your way.

 What are Direct Messages (or DM&amp;rsquo;s)?
You&amp;rsquo;ll also see in the screen grab above &amp;lsquo;direct messages&amp;rsquo;. These are private messages between users. I have noticed very public figures/celebrities disable this feature, probably a good idea given the amount of people that would love to contact them.
Remember that your Twitter page (unless protected/locked) is totally open to the weird and wonderful.   Anybody can view your updates on Twitter. Followers and non&#45;followers alike can view all your updates. &amp;nbsp;
So a Twitter user doesn&amp;rsquo;t necessarily need to &amp;lsquo;follow&amp;rsquo; you in order to &amp;lsquo;follow&amp;rsquo; you. Sounds creepy huh? No, It&amp;rsquo;s fantastic. &amp;nbsp;
Some advice: Be selective with the info you choose to tweet. Don&amp;rsquo;t want you getting into any tweeting trouble.&amp;nbsp;
RT... Please Explain? 
RT = Re&#45;tweet which = basically a re&#45;post of another person&amp;rsquo;s update.
For example Sarah Silverman posts something hilarious that I want to share with my followers so I simply place my mouse over her tweet and to the right side you&amp;rsquo;ll notice RT appear. &amp;nbsp;Click on this and hey presto you&amp;rsquo;ll see it appear in your update box. The RT will be directed at the person who posted it.

Very useful when you have absolutely nothing interesting to share with the &amp;lsquo;tweet&#45;er&#45;verse&amp;rsquo;. Take note: add tweet or twit to anything for instant &amp;lsquo;tweet&#45;cred&amp;rsquo;. 
A Twitter trend is what exactly?
It&amp;rsquo;s some sort of fashion statement right? No. Wrong.

In the screen grab above you&amp;rsquo;ll notice to the right of the page (trying to ignore the pre pubescent picture of @iamdiddy) a section headlined Trending Topics.
A Twitter trend is a popular topic that people are tweeting about at any given moment. For example there may be a lot of talk surrounding the television show &amp;lsquo;Dance Your Ass Off&amp;rsquo;. There&#39;s laughing, there&#39;s outrage, fat people are mad and the skinny amused. Whatever people are saying, the noisiest topic will become a Twitter Trending Topic.
You may have noticed the use of the # symbol aka the hashtag in the above picture. The # is used to promote the theme or subject matter of your tweet by simply placing it at the start of a word, phrase or topic. Should anyone then search that particular topic, it will appear in the search results.
Hashtags also appear within the Twitter timeline as &amp;lsquo;hot links&amp;rsquo;. Clicking on any topic highlighted by a Hashtag will take you to the Twitter Search results page for that topic. Clever.
Recently I watched an episode of US TV show Tiny and Toya online (wouldn&amp;rsquo;t recommend unless you love bad reality TV shows as I do) but I couldn&amp;rsquo;t find the follow up episodes. I noticed #tinyandtoya as a top trending topic on Twitter, clicked on it and found threads and threads of tweets about the show, reviews, where to watch online etc. So I excitedly watched episodes 2, 3 and 4.&amp;nbsp;
Hey it&amp;rsquo;s all part of my job de&#45;mystifying Twitter.
Twitter Search, Not Just Your Average Search
Not another search engine I hear you say. My thoughts exactly until I found Tiny and Toya using this new search technology known as &amp;lsquo;real time&amp;rsquo; search. &amp;nbsp; Twitter search is real time search and is constantly updated every second. Tweets are the basis of the results. It provides instant information on topics from what people are saying now. Not archived results or days... even weeks old information. &amp;nbsp;
You may remember the Hudson River plane crash was first reported via a tweet from Janis Krums, a passenger on a nearby ferry when she posted a picture of the plane via her Twitter account.
Now I remembered this occurrence, however the fine detail such as the photographers name and picture below I found using Twitter Search.

Earlier this year Whodeani launched Australia&amp;rsquo;s first real time search engine called appropriately enough, Real Time Search. Real Time Search uses Twitter&amp;rsquo;s API to access their real time search results with a focus on those &amp;lsquo;tweets&amp;rsquo; coming from Australia.&amp;nbsp;And yes, there&amp;rsquo;s my shameless plug 
Recently with the tragic loss of Michael Jackson I turned to Real Time Search and anxiously watched updates from other Australians of what I thought initially was a rumor mill spinning out of control. This swift form of search is usually ahead of what traditional media is reporting.
&amp;gt;I hope you have gained a little insight into Twitter that you may not have already had. &amp;nbsp;
As to what I hope to gain now? More followers. Come on you know you want to follow me. Handsome potential followers should click here @lindywaldeck right now! And don&amp;rsquo;t forget Bossman also, you can follow him @whodeani.</description>
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      <dc:date>2009-08-08T23:18:42+00:00</dc:date>
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